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Home > News > Media: It Turns Out That the Male Favorite of the Post-80s Generation Is the Wolfberry and the Therm
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Media: It Turns Out That the Male Favorite of the Post-80s Generation Is the Wolfberry and the Therm

21st Century Business Herald
Middle-aged people, mug and wolfberry more matching?
These days, a photo of the Black Panther iron drum holding the mug crazy passed on the Internet, making mug and goji becoming Internet hot spots. Lots of 80`s quipped: "Crowds of people see you again, wolfberry soaked in mugs."
Panthers Zhao Mingyi.

So, whose favorite is the Chinese wolfberry and Insulated cup?

According to the Internet financial platform digging fiscal accounting data shows that the 80`s used Insulated cups is the most, the consumption of wolfberry is the highest in man per capita. People in Shanghai loves mug bubble medlar very much. At the same time, Health Care consumption is also rising year by year.

The group of revelation: men drink 4 pounds Chinese wolfberry each year? People in Shanghai are the most.
Digging fiscal accounting data shows that: the per capita consumption of cup costs 325 Yuan in mugs and wolfberry consumption of male groups in last one year and the per capita of wolfberry consumption costs 221 Yuan which were higher than women. These men drink 4.4 kg Chinese wolfberry per capita as 50 Yuan per catty market price in last one year.

In terms of geographical distribution, the top five regions with the largest consumption of mug are Shanghai, Fujian, Zhejiang, Jiangsu and Hubei. At the same time, the five regions with the highest consumption of Chinese wolfberry are Shanghai, Guangxi, Guangdong, Liaoning and Fujian respectively. Among them, the number of Cantonese wolfberry consumers accounted for the third highest in the country, the average consumption of wolfberry in the past year reached 200 Yuan.

What is the miraculous health effect of goji berries? The author explains that many ancient medical records show that it is good for eyesight, fitness, strong bones, make up the essence, treat kidney deficiency and help the room affairs, especially the kidney zhuang Yang. In modern times, goji berries have been given new health care products, such as anti-aging, immune regulation, antioxidation, antitumor and so on.

Studies have shown that lycium polysaccharide (LBP) can induce tumor necrosis factor expression and enhance innate immunity by activating macrophages. There are many such studies, although all of them are still in the animal experimental stage, but to some extent, the effect of goji berries is not baseless in ancient times.

The metaphor behind the thermos: "aging" or anxiety?

Over the past year, the 80`s is the largest number of people buying the thermos and the per capita consumption reaches to 260 yuan. The post-80s generation surpasses the post-70s generation and the post-60s generation to become the main consumption crowd of the cup. This data is very consistent with the netizens' enthusiasm. The post-80s generation is the main force in this self-deprecating feast, and many of them mention the pressure of the aging army.

Netizen Wei Zi lamented this week, the post-80s generation young people collectively sigh old. They have big pressure from housing loans, work competition, mother-in-law which made the post-80s generation advanced "aging".

Whether it is the "premature aging" or "early arrival pressure" made the post-80s generation sighed, excavation of the money extracted the health care consumption in users` account.

The data found that health care became a big trend. The numbers of health care consumption in the total population increase year by year which increase from 5.5% in 2015 to 10% in 2016 and only January to July in 2017 the number of health care consumption has accounted for 9.6% of the total. In terms of per capita consumption, the per capita consumption of health care was 1,082 yuan in 2015, and it has increased to 1306 yuan by 2016. The per capita consumption of health care per capita has reached to 1,250 yuan in 2017 first half of the year. According to the analysis, the increase of health care consumer demand reflects the increasing of public`s attention to health.

However, in the age structure of consumption of health care products, it still follows the law of the older and the larger demand, and the post-80s generation`s consumption is not significantly higher in health care.

The first half of 2017 as example, the per capita consumption money of health care products was well ahead of the post-60s generation, and the average cost was 1,924 yuan, followed by the post-70s generation, the post-80s generation and the post-90s generation. Therefore, it is believed that the post-80s coasted lots in thermos cup and wolfberry are not "premature aging".

But the reality of stress and anxiety is obvious, and the post-80s generation is a special generation. To observe the statistics of the World Bank`s population age structure in China in 2014.

The data found that in 2014, 25-29 years old was a clear watershed. The number of people under the age of 25 has fallen sharply, and the 25-year-old is the tail of the 1980s.

From 1985 to 1989, our country ushered in a peak of newborns which made the generation grown up in a relatively competitive environment. Since then, the sharp decline of the post-90s generation`s population made the post-80s generation obviously panic about successors.

The stress of buying a house and marriage make the post-80s generation felt pressure that they couldn`t never feel the energy of the post-70s generation and also never feel the casualness of the post-90s generation.
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