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Home > News > Ningxia Zhongning: Small wolfberry achieve healthy industry
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Ningxia Zhongning: Small wolfberry achieve healthy industry

"The Yellow River rich Ningxia , Ningxia wolfberry is the best in the world." Known as the "hometown of Chinese wolfberry," Zhongning is the birthplace of the world wolfberry and the authentic origin, is also Chinese wolfberry development core demonstration area. In order to intensify the promotion of local specialty high-quality agricultural products, Zhongning Government with local leading agricultural enterprises, went out of the northwest to Shenzhen for production and sales docking, and introduced the special Ningxia Wolfberry to Shenzhen citizens.


April 28, 2017, Zhongning County CPC Committee, Zhongning County People's Government, Ningxia Office in Shenzhen, Guangdong Province, Ningxia Chamber of Commerce in cooperation with the "small wolfberry, big health" as the theme of the Zhongning wolfberry promotion will be held in Shenzhen held with grandeur.


Ningxia Zhongning County relevant leaders, experts from Chinese Academy of Agricultural Sciences, Shenzhen Qianhai Agricultural Products Exchange, Hong Kong Goji Berry Association, Shenzhen Association of dry goods wholesale, Shenzhen Fruit Industry Association, Shenzhen Retail Industry Association, Shenzhen Pharmaceutical Retail Circulation Industry Association, Shenzhen Crafts Association, and other professional associations, food and beverage, high-end gifts, chain pharmacies, supermarkets, e-commerce, supply chain and other channels of business and procurement, medlar representatives, financial experts will come together, the total words "small wolfberry, large health".


The promotion will build a "small wolfberry big health" product service docking platform, a local specialty products and urban green consumer exchange and sharing platform for more than 20 million Shenzhen residents.


Small wolfberry leveraging large industry writing the red legend.


From , "The mountains on the north are steep, people say that wolfberry is planted.", the sentence in the Tang Poetry "Wolfberry has the high grade effect, sweet taste, spoonfuls can be longevity" , Lu You said"Listening to the bell in the thatched house under the snow, drink a cup of wolfberry soup in the morning " Someone said in Qianlong years "Every tree is red in wolfberry garden in the June, The medicine wolfberry began to circulate in the market " these ancient poems sentence, become Zhongning wolfberry value endorsement. After more than 4000 years of cultural heritage and more than 600 years of cultivation and cultivation history, the Brand value of Zhongning wolfberry develop to now reached 16.156 billion yuan brand value has become a veritable sunrise industry, enriching the industry, wolfberry become Ning Ning foreign exchange a beautiful card , Continue to walk into the world.

At present, Zhongning County has created 45,000 mu of state-level export agricultural product quality, safety demonstration zone and encouraged enterprises to carry out environmental. Export and organic wolfberry certification. The company went on overseas markets with qualified products of environmental, export and organic wolfberry. In 2016, the quality and safety of exported agricultural products demonstration counties and domestic organic wolfberry certification pilot work. The county cultivated a total of 20 leading enterprises above the city level, 17 export enterprises.

Zhongning also started wolfberry globally important agricultural heritage declaration and foreign trademark registration. For the first time on behalf of China delegation to Berlin in Germany to participate in the 79th "International Green Week" to go to the United States to carry out wolfberry pesticide residues, mechanical picking scientific and technological exchanges, and El Kecham in France signed a friendship city construction memorandum, to participate in the Middle East Dubai International Fruit and Vegetable Show Etc.To increase foreign exchanges and enhance the international reputation of Zhongning wolfberry. At present, Zhongning wolfberry and products from there are mainly exported to more than 40 countries and regions in the United States, Europe , Brazil, Russia, Australia, Japan, Italy, Hong Kong and Macao, with an annual export volume of over 5,000 tons.

Unique geographical advantages in Ningxia make the high quality wolfberry.

Zhongning is located in the center of the wild natural distribution area of Chinese wolfberry, and the temperate continental arid climate, bitterness and salty water from the Yellow River and Qingshui River have created the unique qualities of Zhongning wolfberry that is [ The delicacies are different from other places." Zhongning wolfberry is colorful, thin skin, thick meat, less seeds, sweet, superior quality, be written into the new Chinese Pharmacopoeia varieties of wolfberry, the authority of Zhongning will be set as the national origin of medicinal wolfberry, the introduction is one of the country's top ten herbs production bases In the Compendium of written by Li Shizhen, an outstanding medical scientist in the Ming Dynasty, Zhongning wolfberry was listed as a top grade product in this book. It tell us" Chinese wolfberry, which can be used as medicinal materials, all produced in Ningxia."


At present, Zhongning wolfberry planting area stabilized at 20 million mu, accounting for about one-quarter of the region, one-seventh of the country. Dried fruit annual output of 50,000 tons, accounting for 38.5% of the region and 25% in the country. Zhongning wolfberry small area implementation of fine management, integrated promotion of soil testing and fertilizer, pest and disease prevention and control, water-saving drip irrigation, drying facilities and other six supporting technology to achieve moderate scale operation, prevention and control of pests and diseases, mechanical dry, section Water irrigation, fertilizer and standardization of cultivation six [full coverage". To built the first anti-season wolfberry fruit production base in the country, throughout the year to provide the market uninterrupted quality of wolfberry.


The integration of production, to study and research promotes the added value of Chinese wolfberry.

Based on the continuous optimization and updating of the main varieties of Ningqi 1 and Ningqi 4, Zhongning constantly promoted the new varieties of Ningxia No.5 and Ningqi 7 with large fruit wolfberry. At the same time, cooperate with Ningxia University, to set up Ningxia University wolfberry Vocational and Technical Education College. Invest more than 8000 million yuan to build Ningxia Modern Lycium barbarum fresh-keeping processing vocational skills training center, to create new advantages in Zhongning wolfberry industry provide talent protection and intellectual support.


Zhongning wolfberry processing base, the new water agricultural products processing parks and the county wolfberry processing, sales reached 51 enterprises. Development and production of wolfberry fruit wine, wolfberry seed oil, wolfberry nectar, wolfberry Bud seven major categories of more than 40 wolfberry deep-processed products. Bred 34 independent famous brands such as "Ningxia Red", "Zu Kang", "Qi Bud", "Qi Long" and "DDST". Goji deep processing conversion rate increased by 10 percentage points, extended the industrial chain and increased added value.

Seize the market high ground to catch market power.


Zhong Ning International Wolfberry Trading Center is one of the largest, most complete and most marketable wolfberry wholesale markets in the country with an area of 1,300 mu and a total construction area of 500,000 square meters with an annual trading volume of over 120,000 Ton, the annual turnover of 5 billion yuan, in the peak of the transaction, every day has four or five thousand people to the center of trade, every country business people gathered in here, Zhongning International Wolfberry Trading Center has become the national distribution center and pricing center of Chinese wolfberry, is expected to 2020 Volume up to 300,000 tons, the transaction amounted to 10 billion yuan or more in every year.

In 2016, it has built a comprehensive service platform for Chinese wolfberry industry, namely Ningxia Wolfberry Electronic Exchange Center, which integrates the spot trading, financial services, warehousing and logistics services of wolfberry. Through the "industry + Internet + financial" exchange model, help Zhongning wolfberry industry to upgrade and consolidate the core production areas of Nanjing, core brand status.


At the same time, more than 160 large and medium-sized cities have a solid sales outlets and stores in Zhongning country. Opened Taobao characteristic Zhongning Pavilion, launched the "SF Feng Qihang" wolfberry fruit marketing, built Zhongning e-commerce incubation center and O2O offline experience hall in Nanjing, Haikou, Yinchuan to establish 3 Zhongning wolfberry hall, in Chengdu and other large and medium The city established 12 Zhongning wolfberry living museum, forming a modern marketing system for entity marketing, e-commerce and micro-commerce diversification.


Zhongning county government always adhering to the responsibility of "wolfberry develop vigorously, Zhongning will develop vigorously."mission, leading people for Zhongning to create a modern transformation and upgrading of the Chinese wolfberry demonstration area, the national agricultural comprehensive (wolfberry) standardized demonstration counties and state-level export of agricultural products (wolfberry) Quality and Safety Demonstration County strides.

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